TME (Timeshare Made Easy) This website has no products for sale. Timeshare Weekly promotes best use and the benefits of using timeshare with reputable companies.

WORKING TOGETHER

 

"Your success is in Direct Proportion To the Amount OF VALUE You Deliver to your Market place!"

The 21st Century has seen the consumer’s expectations rise and all businesses and Industries that wish to flourish need to keep pace with a changing world and new trends. The Holiday Resorts that have moved with the times are setting the standards.

The consumer according to surveys are not just looking for a holiday break they are looking for an ‘experience’

There is an open opportunity to discus in confidence issues that are personal to your resort. There are no specific one off answers as each resort needs to personalise and work towards its own solutions within the confines of where it finds itself now.  

Your client makes decisions waaaay before the sales person’s presentation even begins

Leisure Plans has provided the EU with solutions to support the holiday Industry. Those resorts that contact Leisure Plans rest assured this will be on a confidential basis. The debate alone just might steer you to consider a solution to a holiday challenge or review in general an expansion planned that you may have.

NOTE Holiday Companies can re-invent themselves one step at a time. The first step is to establish where you are then to investigate the staged strategy required to where you want to be.

Leisure Pans created Timeshare Weekly in 2002 to educate the Timeshare consumer but was also partly created to assist resorts and make general industry recommendations. Timeshare resorts specifics are covered further down in this guide.

Owners and Guests will forget what you said, will forget what you did, but they wont forget how you made them feel.

NOTE The timeshare Industry consists of several million timeshare owners worldwide and approx 400,000 in the UK. Some Timeshare Companies are in danger of losing market share to Holiday resorts/parks as timeshare owners generally become disillusioned if they feel they are locked in. BUT they still want to holiday!

Review the areas relevant to you and consider what is the most important that you feel you would like to discuss in confidence than contact Graham via email  

 

HOLIDAY RESORTS AND HOLIDAY PARKS

In all Industries it is found that it’s not the biggest companies that survive or those who have the most resource. It is the companies that listen to their consumers and is more adaptive to positive change.

1) HOW TO STAND OUT FROM THE CROWD?

What is one of the first things that a prospective member/guest is going to review when considering new ownership or holidaying at your company? In this day and age, it’s your Resort Website. This is not just about portraying a professional image. How could you draw upon your strengths and become more attractive to visitors considering your club/resort. What is your website saying about you? Do you have appropriate testimonials? What other features and benefits could your resort consider or contract in on a trial basis. There is always the danger that we can become overfamiliar with our own website - seek professional opinions and canvass feedback from your membership. 

The market is ready for a holiday resort to stand out and make a disruptive impact and set the tone. Steve Covey said it best " Begin with the end in mind" Where you begin depends on where you want to go!

What message is your brand sending out through your mission statement and starpline? 

2) SERVICE

How to retain your members and get guests to come back again and again?  Lets not just look at how you can satisfy or please your members let’s look at how you can amaze them!

Resorts Developers need to develop the ability to see around corners.

You Get What You Measure and Reward. At Amazon.com, Jeff Bezos is famous for leaving an empty chair at the conference table. This leaves those attendees know it’s occupied by “the most important person in the room”—the customer. He backs up that symbolism with an array of services and support of which around 80 percent relate to what customers care about. .

This is where the sale begins OR is lost - Customer Care  How to create a memorable holiday experience? This goes one step beyond the physical product. Consumers base their decisions on quality of service. Do more than what’s expected. Your front line staff from the person on your phones to the maintenance that interact with your members daily as they go about their work to the receptionist who gives that warm friendly greeting. Sales staff should be trained to the highest standards to take every advantage to create a service and an experience of your brand. After care service following their holiday can make all the difference. These habits will leave your members and guests addicted and they will want to come back for more. When was the last time this was tested?

Additional Members Benefits - What other services could you introduce to make your service membership attractive? 

The most important task each day is when you next connect with a customer

For example, SPEND LESS! How would members like to reduce their utility bills? Where they can earn cash back on your everyday shopping including your fuel and food costs with the likes of Sainsbury’s, M&S, Debenhams, Pizza Hut, Halfords, Mother Care, Argos and Boots to name a few. In fact, there are over 2,000 online stores that you might already use anyway and now you could get a discount at them all and this will reduce your overall spend. Discounts are offered in various ways but nevertheless there are real savings to be made on your lifestyle and day to day purchases.

There is also an amazing range of activities for you and your family to enjoy.

  •  Restaurants. Up to 50% off your meal with a choice of nearly 7,000 restaurants.
  •  Cinema tickets up to 40% off!
  •  Family days out with huge discounts!
     

How does this work? Retailers do not openly offer such discounts to the general public? However, some retailers will provide discounts to certain organizations, such as corporate enterprises or other organizations. For example, the Armed Forces and Civil Servants and other groups benefit from a variety of discounts. We have arranged for our own members to have the same opportunity.

More awareness and care for the disabled holiday owner– We have researched this massive market that some resorts/parks have not recognized. We have spoken to Disability Groups and we feel that we can generate new members and support those less fortunate then ourselves. A holiday resort could be ideal for them with far more space than a conventional hotel and their own cooking facilities important for those with allergies. Only 8% of the disabled market place is wheelchair bound

3) MARKETING

What is your resort’s Unique Selling Points? If you don't have one, then create one! Why should anyone choose your club/resort and not another club/resort? What other feature, benefit or joint venture or even franchise could you introduce on a contractual basis?

What is attraction marketing?

Do you want a sustainable membership? Then Design and market for your ideal membership - This can work more effectively if you market for members more relevant to your resort/club. 

Marketing for your ideal membership -  Once you have identified your ideal member then the right marketing strategy will become more apparent. The Holiday Company can focus and build on its unique attraction to this market with a simple cost effective marketing process.

What can you do to make low season attractive – we have many ideas that can be personalized to your resort and location.  This is a big problem with some resorts that have poor occupancy in low season. This requires a personalised plan of action.

Ideas on how to attract the younger generation - What are their fears and perceptions of ownership in the holiday industry.  What are they looking for? What can be done to attract the younger generation? Where is this market place and what has to be in place to attract them to our holiday resort? We think we have some ideas that are worth reviewing

The "singles" market – this is a huge market they want to holiday can your resort cater for them and make them feel welcome.

Alice in Wonderland "What road do I take? The cat "Where are you going? Alice "I don't know?  The cat "Then it does not matter. If you don't know where you are going any road (might) get you there"

4) HOW TO WORK WITH YOUR OWNERS/GUESTS WHILE THEY ARE HOLIDAYING WITH YOU.

Your own Resorts Forum - Consider your own interactive forum this could be an open forum or a locked private/guest’s forum. Find the pulse of your guests/members. Hold surveys – referral incentive programs – product launches – special deals

Newsletter Update – Do you provide a regular newsletter? Do you use this to provide interaction from your owners/guests? This helps to obtain an emotional connection with regular updates that involves them. In turn, your members will become your best ambassadors. You may also identify set skills amongst your membership that you might be able to call upon. Get your members involved! Most just fill this with pages that have little interst. There needs to be a strategy with your newsletter and it has to give value. 

Is there an incentive for referrals??

What content can you provide that relates to the season that the newsletter becomes available - that is inviting.

Guests What process do you use to obtain your guests best contact details like their email?  What are you doing to set up the process of promoting your product. Resorts have had large group bookings on a theme but failed to take advantage of promoting their product as most dont recognise that the sales process starts BEFORE they arrive. During their stay few may wish on a short stay wish to attend a meeting but you can support the process of the promotion during their stay because a high percentage of sales are mainly made on the follow up from a visit. 

Welcome letter – What various incentives are arranged with local attractions?  What format do you have to entice your guest to sit in an informal presentation? There are simple cost effective draws that can take place with a simple survey.  

"Most People do not listen with the intent to understand. They Listen with the intent to reply" Stephen R Covey

5) HOW ARE YOU MAKING DECISIONS REGARDING THE FUTURE OF YOUR HOLIDAY BUSINESS.

if your decisions are based on old data or just from a company’s assumptions then it’s very likely that your recommendations will be flawed and will prove to be a false economy regardless of how good this looks on paper. Get up to date consumer feedback.

Survey your guests/members with specific simple questions drafted to help plan your expansion – know your consumers

Those members that regularly use your resort are invaluable as they are your ambassadors look after them and get your program right because they are your unpaid salespeople.  What incentives do you have for them to recommend a friend?

Appropriate Information is king - if worked effectively Ensure you can identify your member’s information/survey within a simple format. A simple software program will enable you to store this, for example to download a list of members that access your resort(s) on a regular basis. The more you know about your membership the better the service you can provide and it will ensure that future policies are shaped partly based on your memberships needs, wants and fears. Ensure that your information is relative and kept up to date so you can be pro-active.

Short simple surveys that are incentivised to ensure a response either when their holidaying or online. What key questions would have value to your business moving forward? What would you like to know? Would they use Spa facilities - Use their weeks for exchange? Why did they buy? Is there a common theme? etc etc 

Do you have the right holiday product? This has to be of real benefit to the consumers who use it and not just from a business perspective. Do you really believe in your resorts product? You can change the product more easily than you can change your consumer.

Ideas to generate extra revenue beyond your holiday resort or save money. There are a number of areas that can be discussed as well as how your staff and members can contribute towards this. 

Do you have a suggestion box/email that allows your employees and members to interact with you? The chairman of Sainsbury's looked at these personally every couple of weeks and some of the best ideas came from the shop floor! This is best worked with a simple format for staff to complete so they can think their idea through like a business.

It is important not to critise openly suggestions from staff - to eliminate poor suggestions it works better if staff have a simple process to work through to ensure that suggestions that have value are heard.

Tell me and I forget, teach me and I may remember, involve me and I learn

What gets recognized gets done again and again. 

Selling techniques - What Selling techniques do you employ– most need to be reviewed and the sales presentation adapted to assist the new member absorb the working process of their product. Some sales teams have not changed over many years and your presentation has been seen many times. How could yours be different from their previous presentation? How can this be done professional and with respect? 

Most do not appreciate that a sell is holistic process and the sales person plays but a part in the sale. Review section 2) Service - This is where the sale starts OR are lost- Customer Care 

Online selling will be more involved in the selling as part of the process. However, the more complex the product with large transactions cannot compete with a professional salesperson who knows how to ask open questions – listen – relate and give value. Homework before meeting your prospect can be easily accomplished.

Can you provide a meet and greet service as a collective to guests? Whats on whats happening in the area etc.

The selling process starts from the moment contact is initially made to viewing your website, paperwork, meet and greet at reception. It costs nothing to have a genuine warm smile. This is before they meet your salesperson. This is followed up by an after care process  

THIS SECTION BELOW IS TIMESHARE SPECIFIC

Who will be the first to design a product that caters for life style changes? As an example this may appeal to the younger generation. Why not have a 10-50 year lease with on going exit options.  

TIMESHARE Exit Strategies – is what could define the future of your Timeshare Company. We believe we have some workable solutions that are worthy of debate. We believe that there is a common sense and SIMPLE solution to exiting that can be personalised!

Timeshare has some problems of its own making, but you also hold the solutions. 

The Industry has shown no collective fair solutions to exiting and therefore believes at some stage this could be legislated. We have seen that the signs are there, as the Spanish Supreme Court has already made a ruling governing Spanish resorts. Effectively only those Timeshare Companies in Spain that have a term of 50 years or less and are fixed weeks do not come under the ruling of Law 42/98

The EU Commission Timeshare Weekly have submitted two reports on how exiting could be introduced across Europe. We have shown how Timeshare Companies exiting strategies can be personalised to suit a timeshare Companies circumstances and resources. 

The EU we believe has been convinced for the time being by the Industry that it can put its own house in order. Past history has proven over many years that this is extremely unlikely. There are too many self-interests at large.

Timeshare Companies need to get ahead of the game and introduce their own exit strategy to existing long-term contracts. The exit options should allow those members with lifestyle challenges to exit at an agreed time that would allow the timeshare company to adapt and market for new members that are relevant to their Timeshare Company.

Rising maintenances – What can we do about this? We can’t stop rising costs but we can pull resources and ideas that may reduce overall costs. We believe maintenance should be paid relative to your season of ownership to ensure that ownership remains competitive to rentals when comparing like for like within your location. This will help entice ownership of low season weeks.

Tell me and I forget, teach me and I may remember, involve me and I learn.

How to sell your members timeshare – We have ideas and options to be considered if owners want to sell.  These options can be for Resale Companies how they can be more effective. Resorts how to best utalise there existing resources to promote their timeshare. How the timeshare owner can consider their own options if they wish to sell privately?

Resale timeshare companies We need a win-win scenario Resale Companies can promote weeks from a resort that has a high number of owners wishing to leave without just having a long list!

Debt Collecting Resorts -- Those Resorts that apply this procedure to members who don’t pay their maintenance would prefer just to be able to replace those members. Most are just trying to protect the resort and their members from rising costs. They must be aware that having a debt collecting procedure in place will not help when marketing for new member’s as this policy becomes known around the pool and in your bars and on forums. They need to review their exit strategy and marketing.

Licensing Timeshare Salespeople This has been raised a number of times by Timeshare Weekly. Correct Licensing Independently assessed is the way ahead. There will always be a place for the knowledgeable professional salesperson. They need to have a simple fact find to complete with the prospective new member guided by rules governing 'best advice' is a must. Licensing is an important part of the Jigsaw that needs to be in place. Why wait for legislation? Introduce your own code and conduct with a fact find based on the principles of 'best advice'  be known as a selling company that provides additional consumer protection with advice relative to the consumers holiday style

Scam Companies – We have ideas that can help to close Scam Companies down.

In all Industries the most succesful companies work back from what’s best for the consumer and then work out how to put a wrapper around this to make a profit. Some businesses seem to have lost sight of this in some areas. They focus on what's right for the business then try to make the consumer fit around their product! A happy consumer will recommend friends and family.

One of my favorite quotes was from the late Peter Cook whose quote could be used to sum up some timeshare challenges that have been around for years. 

"I have learned from my mistakes, and I am sure I can repeat these exactly".

Yours sincerely

Graham

Any typos, grammar and spelling mistakes are obviously deliberate and free as my gift to you.